About

In 2014, Tender & True pioneered the first and only certified humanely raised pet food, meeting USDA standards to be truly organic from farm to bowl. They set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it.

They believe in sourcing and supplying their own ingredients. So they know a thing or two about what goes into feeding your pets. Their long relationships with growers and fisheries means they’ve always pushed the possibilities of better ingredients and better price.

They’re still proudly independently owned in the Midwest and they’re continuing to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. Better pet food from better ingredients, at a better price. That means a better life with your best friend.

Region Covered

They ship within the United States only.

Features

• USDA organic
• GAP humanely raised
• MSC sustainable seafood
• Upcycled ingredients
• No artificial flavours, colours, or preservatives